People go bonkers during Black Friday. Like… severely bonkers. And whether you participate or not, whether you’re all about the online or you wait in long lines with a belly full of pumpkin pie, we bet you wish you could generate the kind of mania that occurs around Black Friday for your business. Not […]
In times like these, one of the best ways to get out of our heads and into some grace is through gratitude. If you are operating a business, you have customers who have given you their time and their money. During this time of year, ESPECIALLY in 2020, spreading a little joy will not only […]
It’s getting pretty hard to avoid Instagram Stories. If you’ve been resisting, hoping that filling your feed is enough, then it’s time to strap in. Over 500 million people are sharing to their Instagram Stories every day. Some are all out abandoning their feed for this fast-moving, snapshot of life. But it’s a little less […]
We know email isn’t “sexy” sexy. It’s reliable, consistent, a little older, but there is a refinement to it that, when packaged properly, can be (dare we say it?) exciting. It’s officially the time of year of email BOMBARDMENT. Everyone is having a Black Friday sale, Holiday Gift Guides are being delivered by the dozen. […]
Year one of building your brand is scary. No matter how prepared you are, no matter how much research you do, it’s nerve-wracking to put yourself (and your product) out there for public consumption. It can invoke nerves, spawn criticism, and even create a little crisis of faith if things don’t go as you expect. […]
Congratulations! You’ve just landed the leading role… in your brand. As the founder/CEO/creator/influencer, you are the star of your show. Whether you’re an extrovert or not, you’ll be in the spotlight. Even if you’re not showing your face often, your ideas, your interests, and your shortcomings will be. One of our favorite tools for […]
Okay, we’ll admit it. Looks matter. Not the way people look, you’re all beautiful in your own way and you don’t need to change a thing. But when it comes to your brand, let’s be honest people are judging books by their covers. In this case, the book is your brand. […]
Everyone has heard the phrase “blogging is dead” somewhere. It’s a common trope of the “marketing tips” community to call something dead when it’s a few years old. Facebook is dead. Twitter is dead. Myspace is dead. Okay, that last one might be true. But the real truth is, as long as something is still […]
Think of what you really want. Then stare into water. Important water. And suddenly, you’ll start to sing. And that’s how you find your brand voice… Just kidding. This isn’t a Disney movie. Or a musical. This is your business. But a strong voice is still a must. However, this concept of voice is a […]
We know you. Working all the deals. Dreaming up the big goals. Operating behind the scenes. CEOs are the gears that keep their business running, not always the watch face. When we talk to these undercover executives, the idea of putting themselves front and center causes immediate recoil. They have spent so much time pushing […]
