This year is coming to an end and you know what that means… nope, not holiday parties—it’s actually the best time to develop a great content strategy for the new year! 2022 is just around the corner, so let’s get you ready to have a new content strategy to launch as soon as the new year arrives.

Here’s why this is so important:

When you have a content strategy, it becomes much easier to create, publish, and manage all of the content you develop. On the other hand, if you don’t have a content strategy it can be very hard to develop your brand’s tone of voice.

Content strategy should be part of the content marketing for small businesses like yours! Given the number of competitors out there, you can’t just churn out content without planning things out first. In this guide, you’ll find some tips to help you create a successful content strategy in 2022:

Tip 1. Know Who Your Audience Is

Any marketing agency will tell you that learning about your target audience is the first step to creating an excellent content strategy! This will be the foundation for your strategy, so make sure it’s the most accurate representation of your audience.

Knowing your audience will help you shape your content to speak to your target audience better. The more you understand your target audience, the more your content will meet their expectations. Do keep in mind that your target audience doesn’t have to be the same as your ideal customer! If you’re selling a product to an extensive range of customers, your target audience would be a specific sub-segment of your ideal customers.

Tip 2. Determine the Right Type of Content

You can’t just create a content strategy based purely on what the brand offers—your content strategy should be based on what your audience wants and expects!

When we speak about content types, we don’t just mean the actual content that you’re creating. Yes, that’s one part of it but you should also think about other ways you can communicate with your audiences, such as offering T-shirts, posters, and such as well as video and other marketing content.

Tip 3. Identify your Communication Goals

Once you know your audience, you need to determine what you want to communicate to them.

The key here is to understand that your communication and content goals are closely connected. While you may have more than one goal, it’s best to focus on two to three goals for your content strategy. Once you’ve identified these goals, it’ll be much easier to create your content.

Tip 4. Planning Your Content

Now comes the fun part—creating the content! When you have a good idea of what you want to tell your audience, you can start working with a content creation agency to help you craft your posts.

When starting a content strategy, you should find a good balance between publishing content and not—you don’t want to exhaust your audience with content, but if you publish too little content, they’ll be left wondering what they should expect from you.


Creating a content strategy may seem overwhelming at first, but it will be worth your time in the long run. It will help you create a brand personality and set your brand apart from your competitors.

Once you’ve created your content strategy, our team at Elly and Nora Creative can help you make quality content that delivers excellent results!

If you’re looking for the best content creation agency in Phoenix to help you grow your business, we at Elly and Nora Creative are just who you need for the job! We leverage the power of strategy and storytelling to build brand awareness, develop loyalty, and inspire people to act. Connect with us today!