Similar to other practices, branding also revolves around core values. However, unlike others, the values dictate the success of a branding campaign. For example, branding through social media marketing may or may not fail due to inaccurate usage. But what are the core values of branding that make it effective? Read on…

1. Voice

The first core value of branding is voice. It is one of the most important factors considered during a branding campaign. The way a brand communicates to their audience is essential for its success. 

It is crucial to be aware of what your online presence is all about. Not only that, but the voice should also be interactive with the audience. If a company’s voice is not interactive, it will be challenging to relate to it.

2. Target Audience

Branding is also about targeting the right audience. The content you create is for certain people and not for others. If the content is not relevant to your audience, it will not reach them. Before creating content, it is essential to know who your targeted audience is.

The content should spring from keeping in mind the audience and the message. If your company has a message to sell a product, that message will be different than a message toward making a donation, for example.

3. Position

A brand’s is important. It clarifies to the audience what the brand means through its actions. The position guides the audience to understand the intended message. There can be multiple ways to position a brand in a branding campaign. For example, if a company is selling shoes, it can position itself as a style guru, different from a company selling electronics.

4. Purpose

A brand’s purpose is to create a bond between the brand and the customers. The goal is to connect with the brand and convey a message that the customers can relate to. A brand’s purpose will help you be aware of the kind of message you want your customers to know. For example, if your business deals with charity, the goal will be to create awareness about the cause and how the brand can help it. A brand’s purpose will help you make the right kind of content.

5. Personality

Personality is a crucial factor that also determines people’s behavior towards you. It is the behavior of the brand in general. If the brand is more formal, the audience will always treat it. If the brand is more informal, the audience will treat it like that. A brand’s personality should align with the core values used with the content to create it. The character should be based on core values. Moreover, it will also determine how the audience perceives the brand.


If you want to make a successful branding campaign, you should always consider the following: the campaign’s goals should be clear, and the core values to be followed should be determined. Not only that, but the brand should also have a creative way to target the audience and position itself.

Elly and Nora Creative is a content creation agency based in Phoenix. We handle social media marketing services for small businesses wanting to expand their horizons through social media. Allow us to help your brand grow by booking a call with us today.