Rebranding is not something businesses should be wary of. Sometimes businesses need a name change because of international growth, new management, or updating the brand’s image. Rebranding is also crucial for reputation management. All this is because a stellar brand name is one that people remember. On average, companies and brands keep their brand for […]
The organizational culture you establish may be your most valuable asset and the key to your growth. Although culture and brand are both thought of as hard to define, measure, and manage, it’s important to understand the impact of brand equity on profit margin, customer acquisition, and customer retention. Being able to measure the value […]
Content marketing remains a powerful strategy that helps small businesses, as it offers a plethora of benefits. For instance, it helps establish trust, create brand awareness, and generate leads. Since the internet has made everyone a publisher, content marketing allows small businesses to stand out. The simple fact is that you will be able to […]
As a business owner, you might be excited to present your products to your target market through a grand launch. You were able to polish all the technicalities and are expecting to acquire a huge following and sales; however, things aren’t that simple. You also have to consider the branding of your business, more specifically, […]
Marketers and business owners alike are skeptical of marketing services. However, putting oneself in the shoes of the other may actually benefit both parties. Here, we’ve developed a number of practical procedures and practices to help agencies and clients collaborate more efficiently. The Initial Conversation The screening and negotiation process is bidirectional at first. While […]
Branding has a way of making your company’s presence felt amongst all your target audiences. Obviously, you are doing this to generate more leads and familiarity with them. Besides that, this is also a method to drive more sales to your venture. All of that aside, every method has its own complications, and such is […]
There is a common misconception that branding is only for huge corporations. This is simply not true. Branding is for every business. Small businesses have the same opportunities and challenges as larger corporations when it comes to branding and marketing. In fact, small businesses can find it much easier to brand their company successfully. So, […]
Every single major corporation had to begin from a certain point. Facebook started from the founder’s dorm room in college; Amazon began in a garage. Your own business didn’t have a big-time foundation either, right? Business growth is something that every entrepreneur wants to achieve. Growth is a sign that you are successful. But business […]
Public relations is often discussed concerning businesses, big or small. As a small business owner, you might think that this should not concern you, but that could not be further from the truth. We’ve discussed the first six PR tactics best suited for small businesses in the previous article. In this article, we’ll be discussing […]
Public relations is often discussed concerning big business. PR can call up images of large communications firms hired by large conglomerates to shape public discourse and manipulate media. But if you’re a small business owner, these things might seem to belong to an alien world. You might think that PR tactics only belong to big […]
