Every single major corporation had to begin from a certain point. Facebook started from the founder’s dorm room in college; Amazon began in a garage. Your own business didn’t have a big-time foundation either, right? Business growth is something that every entrepreneur wants to achieve. Growth is a sign that you are successful. But business growth is not easy – you need to take a close look at the steps you need to take in order to make an impact on your audience and keep them coming back for more of your services.
When it comes to helpful tools, few are stronger towards this end than content creation. Since today’s commerce is primarily on the internet, even brick and mortar stores are stepping up to the plate for an e-commerce presence. That means competition is stiff and your website needs to be made well with the correct content for your audience to be reached, with the right information that will make them a loyal customer base.
There are countless other “business websites” your potential consumers can go to if they don’t find the content they’re looking for on your website. Invest in your content so you can be a source of reliable information and avoid losing customers to your competitors. You’ll see clear business growth benefits there!
How Will Business Growth Get A Boost From Content Creation?
Your business growth is directly affected by the content you create. All marketing pursuits depend on how successful you are at planning, creating, and executing engaging content that will establish a level of trust with your prospects. To get the best returns on content creation, you’ll need to understand how people want to communicate and how they want to receive information in this day and age.
The rise of computers and the internet mean that written, text-based content has less traction in today’s content world than video and audio content. Podcasting has gotten more popular recently and is keeping those who listen busy. There are more than 700,000 active podcasts in today’s day and age-with that number growing quickly!
Video is also being consumed at a rate higher than that of years past. 85% of internet users in the United States alone watch video content on a monthly basis; up to 55% of consumers hope to see video content from brands and businesses they interact with. 88% of marketing professionals, in fact, were delighted with the return on investment (ROI) they got from video marketing projects.
Social media is another place where content will end up flourishing; it’s a more direct way of reaching audiences. Improving your business’s social media is rooted in being able to ensure that you are connecting with your audience.
Keep the following qualities in mind when creating content for the business:
- Liked by search engines
For a business to grow, it’s important to establish a relationship with clients or customers. They need to be able to feel the brand and that’s best done through content creation. Social media is the primary channel for that; it’s vital to create content while making sure it’s relevant, consistent and authoritative.
Need help with content from a digital marketing agency in Phoenix? Get in touch with Elly and Nora Creative today! We’re a boutique branding, publicity, and content agency based in Phoenix, AZ.