As a business owner, you might be excited to present your products to your target market through a grand launch. You were able to polish all the technicalities and are expecting to acquire a huge following and sales; however, things aren’t that simple.

You also have to consider the branding of your business, more specifically, your brand development.

The question now is, “why?”

If you are curious to know the significance of brand development to a product launch, look no further than our pointers below.

It Promotes Understanding of Your Product

It is a lot easier for customers to remember the brand of the product that they bought rather than the individual product itself. The reason for this is that brands are associated with quality in contrast to the specific product that has been bought.

If a customer experiences a positive experience with a brand, they will be more likely to try another product from the same brand. All you need to do is to build a brand that customers will see automatically or consciously.

It Carries the Message of Your Company

Your product is not just a commodity but a representation of what your company stands for. As a company owner, you are responsible for ensuring that you communicate your company’s message. This can be through your advertisement and the kind of product you produce.

If you are launching a product, you should, in the first place, be sure that it is a product that is aligned with your company’s values and mission.

Doing so will help you better promote the product and reflect your company’s image.

It Speaks to the Emotional Needs of Customers

Customers buy your product because they are in need of a solution. In order to be effective in promoting your products, you should be able to identify the needs of your customers.

Customers’ needs are not just limited to the primary needs, such as physical or economic needs but emotional needs as well. Depending on the type of your product you are promoting, you will have to focus on a specific need.

For instance, if you are promoting a beauty product, you will have to focus on the emotional needs of your customers, such as the need for beauty, to feel confident, and to feel loved.

It Creates a Brand Image

Brand image is the perception of your brand. It is the mental image that customers have of your brand. If you want to promote your product, you must first create a brand image in the minds of your target market.

The more people think of your brand when purchasing your product; the more likely your product will be purchased.

Brand image can be created through brand recognition or brand recall. All you need to do is to ensure that your brand is memorable, which can be through the following:

  • Consistent use of logo or brand signature
  • Using a specific tone or language
  • Repetition of a certain message
  • Integration of the brand in your product and packaging

It Establishes Customer Relationship

In this digital age, customers want to do business with companies with which they can build a relationship. Before creating a product, you should be able to create a relationship first with your target market.

The best way to build a relationship is to connect with your target market. Doing so will give you an idea of what they need, think, and want.


If you have a product that you want to launch, but you are still deciding whether you should or not, you have to consider your brand first. Without strong branding, you will have a hard time marketing your product.

It will also be difficult to convince your customers to invest in your product, so take note of all our pointers above and see the difference that brand development can make to it.

If you are looking for the best brand designers for small businesses in the industry today, look no further than our expertise here at Elly and Nora Creative. We are a boutique branding, content, and publicity agency based in Phoenix, AZ, helping purpose-driven companies, entrepreneurs, and experts to grow their income and their impact. Call us today and let us help you with your brand development before the date of your major product launch arrives.


CEO + Creative Director at Elly and Nora Creative
Sara Chambers is a brand strategist and the CEO of Elly and Nora Creative, a full-service creative agency focused on building and activating brave, bold, and brag-worthy brands.