PPC or Pay-per-click advertising was born around the early 2000s. Since then, more and more marketers have integrated this effective tactic into their marketing strategy. PPC has yielded success for a countless number of companies in the past, and as a marketer, you may be wanting to cash in on this success yourself. 

However, PPC will only be effective if it is done correctly. So, before getting started with a PPC campaign, you should examine your current marketing practices to ensure that you will be able to maximize PPC’s potential. This blog post will explore the different considerations you need to make before you even think of using PPC in your marketing strategy. 

Should I Get Started with PPC Advertising?

As a marketer or business owner, you may have asked yourself this question already. To help you make an informed decision as to whether or not PPC will be beneficial for your business or not, read on!

Here are some of the top considerations you need to make to assess if this advertising strategy will work for you.

1 – Think about if you need a visibility boost

Before you even think about designing a PPC strategy, you may want to think about what will happen after you implement your PPC plan. If you use PPC correctly, you will likely see more customers visiting your website. This will be the result of increased visibility for your website so you need to make sure your website is equipped to handle all of the extra traffic that it will receive. If not, it is best that you upgrade your website and current systems before your PPC strategy is created. 

2 – Look into your target market

To be able to design an effective PPC strategy, you need to have a good understanding of your target audience. Knowing what makes them tick will help you create a strategy that will resonate with them and encourage more people to visit your website to see what you can offer. Not taking time to get to know your target audience before creating your PPC strategy will be like blindly shooting an arrow into the air and hoping that it reaches its target. 

3 – Do you have the budget for it?

PPC is a highly effective tactic, but it may be expensive. It is crucial that you check to see that your marketing budget can accommodate it before you get started. PPC is an ever-evolving strategy that will require hands-on work from your marketing team. You may also need to increase their payroll if you are going to add this tactic into your strategy. 


In a nutshell, to ensure that your PPC strategy will work effectively for your company, it is important to consider these essential elements of your business before proceeding. Think about your business needs and look into how using a PPC campaign may affect your business in the long run. Finding a tried and tested branding agency will help your PPC advertising campaign be successful. 

Should you need help with your PPC or other strategies to build your brand, come to Elly and Nora Creative. We are a boutique branding, content, and publicity agency based in Phoenix, AZ and we help purpose-driven companies, entrepreneurs, and experts to grow their income and their impact. Work with one of the top branding agencies in Phoenix today!