Brand recognition is no longer just about a company’s investment in advertising and ad placements. Modern consumers want to get to know service providers as people and individuals and not as a faceless brand. Because of this, many business owners are investing in content production.
Content is the best way to tell your company’s story, whether you’re a no-nonsense establishment or a creative and quirky service provider. Your customers want to know more about your business and how you work. They will figure this out themselves depending on the kind of content you produce for them to see.
How to create great content for online audiences
Content marketing is a mix of pleasing your customer’s interest and getting the search engine web crawlers’ attention. However, you shouldn’t let your Search Engine Optimization (SEO) practices prevent you from making something that will stand out and give you organic visibility.
If you want to know how to develop great content, follow these three guidelines:
1. Highlight your originality
It’s almost impossible to generate unique content when countless other service providers have already existed before you. Besides older brands, you’ll also be one-upping other competitors in your industry. To make things worse, slacking off now can make you lag behind upcoming establishments in your sector. This is why developing unique content is almost impossible. However, it is possible with the right approach.
Originality is more than just presenting a unique topic. Your approach, tone, and delivery contribute to how well you’ll be memorable to an online audience. Discovering your branding’s voice is just as important as thinking of relevant topics. The more relatable and engaging your voice is, the more likely your customers will recognize and connect with your services.
2. Start a conversation with your customers
Your content will get greater online viability and reach if you make them accessible for search engine queries. Instead of simply looking at high-volume and location-specific keywords, remember to craft your content to engage with your online audience. Creating listicles, reviews, and FAQs are great ways to enter into a conversation with your customers.
Filling your content with relevant information makes it easier for search engine AI bot to index your landing pages. Additionally, the valuable content you produce will also be shareable for online users to other platforms.
3. Assign a purpose and a goal for your content pieces
There is a time and place for both short- and long-form blog pieces on your site. This is why you should always mix things up while staying consistent with your content pieces. During your content planning’s early stages, make sure to have a goal in mind when producing content. Knowing your intention will give you insights into what marketing and content creation practices you should invest in.
Is our goal to get more clicks? Is it to retain a longer viewership? Is it to promote a product or service? Answering these questions will help you narrow down the best way to approach your content creation process. It will allow you to generate content that’s purposeful and impactful toward your marketing and branding goals.
Conclusion
Creating great content isn’t just about figuring out the right formula that works for your business now; it’s about constant reinvention and analysis of the ever-changing market and consumer trends. If your content isn’t evolving, your brand placement and online visibility will quickly go out the window. Thankfully, you can team up with experts in branding and content to guide your content production campaigns to be the best they can be.
Ella and Nora Creative is a Phoenix-based digital marketing agency that specializes in crafting innovative digital content for small businesses. If you want to partner with a professional personal branding agency in Phoenix, AZ, contact us today!