How Can I Measure Brand Perception?

So many things bring life and sustain the operations of a business, but the most crucial factor is the customers. They share the content, purchase the goods, and recommend it to people when they have a good experience. A brand’s top priority should be making customers happy. One way of gauging this is through brand […]

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How to Use Customer Profiles for Making Better Marketing Decisions

Also known as personas, customer profiles are customer types created from an understanding of the typical audience generated from customer research. It involves focusing on the different goals and scenarios the customers may relate to when interacting with a specific touch-point, such as websites catalogs or shop floors. Customer profiles are generated to represent the […]

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What Purpose-Driven Marketing Entails

The world is changing. Today’s decision-makers have very different values and attitudes towards consumerism than the generations that came before them. For decades, brands have marketed in a reasonably consistent way. These days, the difference between a great brand and a good brand is one thing—purpose. People have developed strong self-awareness. They hold themselves to […]

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How to Inject Humanity Into Your Brand

  Many brands strive to boost their double-tapped hearts as proof of their engaging social presence, but marketing without a heart won’t cut it anymore in a hyper-digitized world that demands intimacy.  Gone are the days of Mad Men where advertisements look glitzy and glamorous—in a time when people have grown desensitized to media, the […]

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6 Misconceptions About Public Relations

Public Relations is a billion-dollar industry in the US. They work with many types of individuals, from professionals and corporations to brands and a lot more. Even if the job description sounds pretty self-explanatory, a lot of people still confuse it with something else because of the many different departments the industry operates in. In […]

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What Do Brand Guidelines Include?

If you are currently working on the development of your brand identity, one good practice is to keep all of your brand elements in one place. This ensures that all your employees or freelance contractors who need access to the documents can find them easily, and they’ll know how best to represent your brand. This […]

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