Nowadays, businesses need to have a solid social media presence. After all, most people get their content through social media and those platforms are a great way to promote your business and build brand awareness.
The problem with social media is that it can often be unpredictable, and what may work now may not work in a few weeks. This leaves a lot of businesses with a stagnant social media following. So, it’s essential to stay up to date with the latest trends and continue being relevant. Aside from that, here are some other ways you can improve your social media game.
Create Unique and Interesting Content
A lot of businesses fall into the trap of going on autopilot when it comes to creating content. They may post content frequently, but the content may be recycled or fall under the same themes. People can get bored of this easily and decide to unfollow the page.
To prevent this, it’s best to produce unique and exciting content regularly. It doesn’t have to be a smash hit all the time, but it does have to be relevant to your target audience. You can try to take on trending topics or provide an exciting twist that will get the audience hooked.
Post Content Consistently
Consistency matters in social media. With so much content being produced each day, you have to ensure your content is part of the mix as well. And that means regularly putting out content to stay relevant.
Posting every once in a while simply won’t do. You need to have a routine content strategy so that your feed doesn’t remain dormant for too long. This means finding a posting frequency that you can commit to and that s realistic to achieve. You don’t have to post every day if you don’t have the resources to do so but maybe weekly posts are something you can do.
Run an Ad Campaign
Ads play a crucial role in social media marketing. While posting on social media is free advertising, you can still benefit significantly from paid ads. This gets your brand out into the world and allows you to reach audiences you previously had trouble reaching.
By running ad campaigns and boosting your posts, you can gain more impressions and hopefully drive more traffic to your website. Allocating some funds to your social media marketing can really make a difference, and it will be a worthy investment for your business.
Promote Engagement
The great thing about social media is that it opens up the possibility of two-way communication between brands and users. But when engagement is low, you may be doing something wrong. One way to increase your chances of social media marketing success is to encourage engagement. This means asking your audience to participate—and there are many ways to do so. You can share polls or invite feedback from your audience. Asking questions is also a good tactic, and to make your audience really feel like a part of your campaign, you can request user-generated content.
Final Thoughts
To avoid having a stagnant social media following, you have to ensure your brand stays relevant. This means producing unique and interesting content consistently. You should also promote engagement to foster that two-way communication with your audience. Don’t be afraid to spend some money on social media advertising if you’re able to.
Strengthen your social media presence with the help of Elly and Nora Creative. We are a social media marketing agency in Phoenix specializing in branding, content, and publicity. We help purpose-driven companies, entrepreneurs, and experts to grow their income and their impact. Get in touch with us today!
