Content is one of the most important parts of Search Engine Optimization (SEO). To create the best content, you need to have a plan first. Otherwise, you could end up with below-standard content that will not rank your website on search engines. Here are some tips for planning and having better content ideas:

Be Your Audience

Get into the mind of your audience. Get into their personas. Think about the type of things that they want to know about. Write down those questions and topics. Once you get into your audience’s mind, you will have an idea of what to write about.


Get your team together and brainstorm content ideas. This is one of the easiest ways to develop new content ideas. You could also get your clients and customers to write down their own content ideas.

Keep It Relevant

Remember that your audience is the most important part of your business. Focus on what they want to read. Focus on topics that will be of value to them.

Check What Competitors are Doing

Competitors typically share the same audience as you. Check what they are writing about and analyze it. If the topic is good, you could make a better version of the same topic. On the other hand, you don’t have to write about the same topics, but it’s good to know what kinds of content resonates with your audience.

Take Inspiration from Your Passions

Have you ever written about something for fun, a blog, or a social platform? Take some of those topics that you really enjoyed writing about and use them for content ideas. Your passions and interests are a great place to find content ideas.

Query Research

Use Google to look for specific queries related to your industry. Pick an interesting one, and learn more about the query. Your queries should give you ideas on future content topics that you could write about.

Read a Lot

Read content online, in books, magazines, and scientific journals. The more you read, the more content ideas you will have. Don’t just read content that is related to your niche. Read other types of content, and learn more and more.

Think Visually

When you are creating content, think of it as creating a movie. The better you can describe your content, the better it will be. Think about the best images for your content. 

Describe the images in detail. If there is a video, think about how you could describe the video in a few words. Describe it in detail. Give the audience a sneak peek of what they will find in the content.

Use Data

Data can improve the quality of your content and give you new ideas. Find data to support your content, or even better, create your own data set.

The Bottomline

Creating well-written and good content takes time, effort and resources. It’s not easy, but it’s worth it. Having good content increases your chances of ranking your website on search engines. That’s why it’s important to have a plan and clear purpose when creating content.

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