Fifty years since its inception, electronic mail has stood its ground and continues to be an essential tool in business and personal communication. Email is necessary—it serves as a reliable way of transmitting data and offers businesses an opportunity to engage with consumers. 

According to statista.com, 306.4 billion emails were sent and received each day in 2020. This only reinforces just how much email is still needed in modern society, a timeless communication tool that benefits businesses and individuals alike. However, among those 306.4 billion emails, how many do you think were opened?

The Unopened Email DIlemma

Emails are great, but not everything gets read, much less noticed. You may have produced great digital content for your small business, but none of that matters if nobody stops to care.

The chances of your email being ignored are far greater than being opened. In a sense, your consumer’s inbox is a warzone, and your business email battles other emails to avoid being unopened.

So, how would you win that battle? 

Your subject line is the decider.

Winning With Your Subject Line

In today’s fast-paced business environment, consumers are constantly bombarded with emails waiting to be opened and read. They often ignore everything altogether, but you have a slither of a chance to get them to notice your email.

The answer is in the subject line! 

No matter how convincing or well-written the body of your email is, what use is it if they will never read it? The subject line, however, has a chance of being noticed by your customers. 

The subject line is your ticket to victory! As long as you know how to write it well, your email will be opened and read, and you can expect to see results in no time.

Writing a Great Subject Line

A lot relies on this one, short phrase. When written well, your subject line can hook your customer and get them to read your email. However, this is easier said than done. 

You may feel a bit of pressure, with everything relying on this simple line, but don’t you worry! Just take a look at these different kinds of subject lines so you can figure out what’s best to include in your business’s email:

Keeping It Brief And Straightforward

No-nonsense subject lines can work for some emails, like notifying your customer of their order or delivery. Rather than cheesy ones, these subject lines are straight to the point and give the reader a gist of what the email is about, showing them that you respect their time.

Hooking Their Attention With Hilarity

When piled on top of one another, most business emails can sound alike, so being something entirely different will give you a fighting chance. Everything doesn’t have to be taken so seriously—you can try slipping in little jokes here and there to catch their attention.

Before trying your hand at comedy, make sure that this approach is aligned with your brand and can resonate with your target audience. Inserting a joke at the wrong place and time can cost your business’s reputation! It’s best to first consult with a branding agency in Phoenix to determine whether a funny subject line is the way to go.

Scandalous Lines To Spice Things Up

If you really want them to notice your email, you can add a bit of a shock factor to your subject line. Controversy will undoubtedly grab your customers’ attention, and your emails will get noticed much more often. Keep in mind that shocking subject lines are a two-edged sword—so make sure that this is the right choice before gambling your image away.

Conclusion

Your customer’s inbox is a battlefield, so you need to sharpen your weapons if you want to be victorious. Your subject line is your sword, so make sure that you know how best to use it to achieve your goals and get the results you want. 

However, opening the email is just the first step; now, you need to have well-written content for your email. You can collaborate with a Phoenix digital marketing agency to ensure that you have an engaging and convincing email.

Let Elly and Nora Creative help your business with its publicity, digital content, and branding! We are a Phoenix digital marketing agency that helps purpose-driven companies, entrepreneurs, and experts to grow their income and their impact. Connect with us to learn more about how we can build your brand!