An inspirational eureka moment is not enough to build a brand, and doing so definitely doesn’t happen overnight. You need to have a concrete plan stating your origin, vision, goals, culture, target market, and everything in between. However, even if you have all those things, conveying your ideas to your designer may not be as easy. They may need a little help to understand your interpretation of the concept. Fortunately, there’s a brand-building tool that can back you up: a mood board.
If you’re not familiar with a mood board, we have everything you need to know in this post. It’s helpful to know about this tool so you can create a brand with a consistent and clear message.
What Is a Mood Board?
A mood board is a collection of images, text, and other objects that clearly defines your brand and communicates your brand identity. Essentially, it’s a collage of different photos, designs, and colors representing your brand qualities. It’s typically used as a guide when developing a business project like a website or marketing collateral. Designers base the look and feel of a brand’s project on the mood board’s elements to stick with the brand’s identity.
What Are Mood Boards For?
Mood boards are an effective tool for your brand creation process as they can give you a lot of functionality. Here are the things that a mood board can do for you:
- Mood Boards Can Give Your Designers Inspiration – Mood boards are helpful, especially if you’re just starting with your brand identity development. It can help bring things into focus, helping your designers get a clear idea of what you want your brand to convey.
- Mood Boards Can Give You Affirmation – We know there are numerous ideas going inside your mind, and sometimes, you doubt if it’s the right choice for your brand. Having a mood board can affirm that you chose the right thing because your ideas will be translated into tangible things, wherein you can see if it’s the right combination.
- Mood Boards Can Establish Clear Communication – Essentially, a mood board’s primary purpose is to ensure that your designer, company executives, and stakeholders understand your brand identity and vision.
How Can You Create a Mood Board?
You can create a mood board using the traditional method, wherein you use a foam board, glue, and a stack of magazines to put together the elements and inspiration you want to incorporate into your brand. But now, you can also create a mood board digitally, where you pull images from the internet and assemble them online. The method you choose to use is entirely up to you. What’s important is that you find the elements that will best translate your brand message and personality and bring them to a reality.
Conclusion
A mood board is an effective brand-building tool you can use for your business. It can help you develop your brand messaging and unique value proposition by using different designs, images, shapes, symbols, and colors. Having a mood board can also make collaboration easier, thereby building a strong visual identity and framework.
If you are looking for a company that can help you with your mood board, Elly and Nora Creative is what you’re searching for. We are a content marketing agency in Phoenix helping purpose-driven companies, entrepreneurs, and experts to grow their income and impact through our brand strategy, design, art direction, digital content, and publicity services. Get in touch with us today to know how we can help you!
