When it comes to marketing, there are many different formats and platforms out there, and they all deserve recognition for helping companies boost their sales and acquire more customers for their business, in their own way. But, not all formats and platforms are applicable to every venture, thats why finding the best one for you is so important.
Being familiar with these will help you make the most of them. Below are just a few examples.
1. Email Marketing
One of the first-used, and most basic forms of marketing is email marketing. This is one of those marketing formats and platforms that have been in use since the 1990s, and until this very day, it’s still popular among different business niches.
This is mainly because it’s cost-effective, easy to set up, and requires minimal time and effort to maintain. Customers are always be able to subscribe to the email lists of the brands they like, and receive updates about the latest products or services being offered. Most importantly, they are assured of a steady stream of correspondence that always contains relevant information that they are looking for.
2. Social Media
Social media is one of the most popular forms of marketing today. Social media platforms and sites include Facebook, instagram, Twitter, LinkedIn, Pinterest, and more. They are all free to use, and they are, in fact, a big way to provide your brand audience with the kind of information and updates that they need (and want) to hear about.
Because of their massive popularity, social media sites today are the perfect tools for brands to be able to communicate with their existing audience and attract new customers, as well as maintain a network of relationships that will serve as valuable sources of future leads.
3. Online Ads (PPC and PPA)
Another example of a marketing format and platform is online advertising. Through the combination of PPC (pay per click) and PPA (pay per action/sale/lead), the online advertisement provides brands with a platform where they can come up with the right message that they need to target and reach their desired market.
PPC systems and PPA networks are both easy to set up and maintain. They also have the ability to help a brand reach a very large audience with a very minimal budget. A brand can choose what they want to say and how they want to say it. They can also decide whether they want to spend their ad budget on a particular week, on a particular day, or whether they want to invest it equally over a span of several months.
4. Offline Ads
Finally, there is offline advertising. These are the traditional forms of marketing that businesses have been relying on and can still use to their advantage. This is the advertising that can be found in the form of billboards, flyers, magazines, newspapers, and so much more.
This offline advertising is still very much prominent in today’s modern world, and it is also one of the most effective methods of bringing in potential customers.
Conclusion
Marketing has been around for decades now, and it’s definitely here to stay. Over the years it has changed a bit and will probably change again, but regardless, you can decide what tactics are best for you and your business and make them work.
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