There are two main objectives in advertising: brand awareness and brand recall. The focus of this article will be the latter.
Once your audience has a general awareness of your brand, brand recall is next. It aims to help your audience remember your brand easily and quickly so that they take your desired action, such as purchasing.
Among the many ways brand recall can be executed, showing your audience why your brand matters is one of the most effective ways.
1. Don’t Just Make Customers Aware of Your Brand—Influence Them
How do you make people talk about your brand and, by doing so, make them remember it? First, you want people to get to know your product, service, or business. To do this, you should advertise only what is essential. Don’t go over the top with your message if you want to be remembered. The first step is awareness.
The next step is to make the audience aware of the quality of the product that you are promoting. You can do this by making your audience feel something to help them remember your brand. This is where you have to be creative. Provide value and a shortcut to your audience to give you a competitive edge.
2. Focus on Your Niche and Make It Exceptional
The best way to make your audience remember your brand is to help them make a decision that is in their best interest.
However, that’s easier said than done. If you want people to remember your brand, you have to make sure they have a “next step,” or a decision to make. You have a great advantage over others in a specialized field because you have a niche. You will have the chance actually to stand out because the competition will be limited. You just have to find your niche and make it exceptional.
If you can’t do that, you can focus on a related niche. As long as you are in a specialized field, you will stand out better.
3. Consistency Leads to Retention
Brand recall is achieved when the audience repeatedly remembers your brand. This can only happen when they are consistently exposed to it. With the right approach, you can increase your brand recall. To do this, you have to be consistent. People remember brands that are useful, consistent, and easy to recall. Your brand should be consistent not just in your ads but also in your strategy.
This also applies to your messaging. You want your audience to remember your brand, so find creative ways to make your advertising consistent engaging. This will sustain your brand recall.
Conclusion
Brand recall is an essential part of advertising because it helps build brand awareness. The objective of building brand recall is to make the audience remember your business whenever they need or want your product or service.
Elly and Nora Creative is a boutique branding, content, and publicity agency in Phoenix, AZ. We help purpose-driven companies, entrepreneurs, and experts grow their income and impact. We work with our clients to create branding and content crafted from a place of authenticity, truth, and service, leveraging the power of strategy and storytelling to build brand awareness, develop loyalty, and inspire people to act. If you’re looking for brand designers for small businesses, we’ve got you covered! Get in touch with us today and let us know how we can help!
