Brand identity is one of the most important components of any modern marketing strategy because of how impactful it is in the long run. Most business owners take branding for granted and instead focus on strategic components like social media posts and Search Engine Optimization (SEO). However, recent developments have made it increasingly clear that businesses thrive more with proper branding than they do with other approaches.
Directing more resources towards building your brand identity will be to your advantage. After all, a truly effective identity aligns every visual and textual element and establishes a clear, distinct impression of your company. But there is still much to learn about brand identities and how they affect your bottom line.
Let’s Look at the Facts
A truly effective brand identity can only come about if a solid brand strategy is present. And a brand identity is crucial for any kind of company because it plays a crucial role in your ability to help current and potential customers recognize, purchase, and come back to your products or services.
To show you how crucial this is, let’s look at some stats:
- Consumer first impressions can be established within ten seconds
- Consistent branding boosts familiarity and recognition by 23 percent
- Product packaging can significantly affect brand perception while effectively establishing and communicating one’s brand identity
- Color—when used enough to reinforce a brand identity—raises brand recognition by 80 percent
Why a Solid Brand Strategy Matters
A robust brand strategy is a well-organized system of tasks carried out to achieve the strongest brand identity possible. Built on key observations, research, brand building blocks, and experimentation, this all-important digital marketing approach is responsible for helping businesses forge and wield branding the right way.
The steps and components involved in a brand strategy all come together to:
- Determine the best approach for a particular set of goals
- Create consistent output at any point in a brand’s lifetime
- Apply brand philosophies and translate them into recognizable visual assets
- Engineer the perceptions of customers in a target market to view a brand in the most optimal way possible
Developing a Strong Brand Identity
In order to develop a solid brand strategy with a strong brand identity, it’s crucial to be prepared. Brand identities rely on adequate preparation to reach their full potential and help firms achieve their goals. Without the necessary planning and accompanying strategy, an identity can end up cutting its impact short—or worse, completely miss its point.
Beyond giving the brand identity the stable foundation it needs to thrive and realize results, a solid brand strategy will help you understand key details regarding your marketing efforts. When you enlist the help of an expert like Elly and Nora Creative to develop a thorough strategy for your brand, it becomes easier to observe and learn more about:
- Your core strengths
- What appeals to your ideal customer
- How you need to message effectively to build affinity
- How you can evoke the emotions that create strong, positive associations with your brand
Conclusion
Many business owners and entrepreneurs have a lot to learn about the solid brand strategies that lead to a strong brand identity. With these key insights, you can properly leverage the art and science of brand building.
If you’re looking for the best brand designers for small businesses in Phoenix, Elly and Nora Creative has got you covered. Get in touch with our experts and let us help you take your brand to the next level!
