Have you ever considered creating an online course for your business as a way to share your expertise with your customers? If you’ve never considered it, now may be the best time to do so. The market for online courses has become big and profitable in recent years. In fact, the e-learning market is projected to grow even further due to the ever-increasing demands of people to gain more knowledge. 

With that being said, online courses seem to be a new way of gaining more profit and at the same time helping you build your authority as an entrepreneur in your chosen field. But beyond the revenue you might make from an online course, there are some other benefits that you can surely enjoy if you ever decide to make an online course.

Reach a Global Audience

Technology has built a brand-new world where we can share information that someone on the other side of the planet can immediately access. By building an online course, you’re participating in that kind of exchange of information, and that opens up a lot of opportunities.

For example, uploading your online course on, let’s say, the importance of quality welding in the manufacturing process could potentially reach people from all over the world. Your course could come up in their online search and help them learn about new practices in the industry. This effectively makes your brand of business a global commodity that can be consumed by any company, individual, or organization belonging to the same industry.

Share Your Experience with Others

Creating an online course will require every piece of knowledge you know and condense it into digestible chunks of information for your audience. This can take some time and practice, but it will enable you to share your experiences and knowledge with other people who may need it.

By simply going through the process of setting up an online course, you’re effectively expanding your marketability and helping people learn something new that could help them in their career or business. You can help that inexperienced copywriter somewhere in Texas learn how to create good copy. Maybe your online course can help a newly promoted manager of a retail business learn the ropes of their new position. Whatever the case may be, you’ll be sharing what you know with a huge number of people while also gaining a little revenue from every course you sell.

Build a Stable Recurring Income

Creating an online course isn’t something you do overnight. It may take a lot of time, effort, and research to develop a sensible course outline. While that may sound like a lot of work, the truth is you’re practically creating another source of income that’s relatively stable and recurring. Once you’ve published and sold your new online course, you can receive a steady flow of income from that piece of content every time someone subscribes or buys that particular course from you.

To make it even better, you can start a membership model with a monthly or yearly subscription fee. This gives you a more predictable source of income that could help you develop more courses in the future.


Online courses will never go out of style as our hunger for learning is almost impossible to satisfy. People will keep on coming back as long as they learn something from you. The benefits listed here are just some of the things you can expect once you’ve decided to build your own online course for your business.

When it comes to brand strategy and creating valuable content for your audience, Elly and Nora Creative are here to help. As a creative and marketing agency in Phoenix specializing in publicity, brand strategy, content, and art direction, we help businesses become recognizable brands that stand out from the crowd. Partner with us today, and let’s start building your brand from the ground up!

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