Are you shelving your PR ideas because you don’t have a large marketing budget? Doing successful PR on a low budget is actually possible—and small measures can yield amazing results.
It’s not all about money when it comes to marketing your company. To promote your brand, you’ll need fresh ideas and a can-do attitude. Here are some tips for marketing your business on a shoestring budget.
Narrow Down Your Audience
Determine who you need to reach by identifying specific categories of consumers or users who may be interested in your product or service. Not everyone will be interested in what you offer, so be realistic about your target market.
Once you’ve identified your target audience, you can create customized communications for them that address their worries and provide solutions through your company’s current offering. This will also assist you in developing a target media list and increase your chances of receiving press coverage in crucial publications. It will save you time and ensure that your PR efforts are practical.
Maximize Your Available Resources
The good thing about public relations is that it doesn’t take a lot of money. You can make use of what you currently have, such as social networking. Connecting with bloggers, influencers, and even journalists via social media is a great way to expand your network.
Twitter, LinkedIn, and Facebook are some of the best places to connect with people who might be able to assist you in promoting your business. Following them and then engaging with them by liking, sharing, or commenting on their posts is a great way to start. You can also make a direct pitch to them.
Another way to pitch a journalist or blogger is by email. For some of them this way is preferred. All you need is an email address list, so get pitching!
Grow Your Connections
Your ability to develop relationships with reporters and influencers is critical to your success in public relations. Nothing beats having someone with a significant online following endorsing your products in front of their audience.
Focus on developing long-term connections with reporters by sharing their work, offering ideas that are relevant to their interests, and supplying content for stories they frequently cover. Give without expecting anything in return, and avoid excessive self-promotion. Reporters will likely approach you when working on a story after you have provided value over some time.
Get Your Pitch Set
Every day, reporters and publications are bombarded with proposals. Take the time to learn about the reporter’s beat to improve your story’s chances of getting covered.
What recent articles have they published that you may use in your pitch? Is there anything the reporter should be aware of in terms of industry trends? Include these tidbits in your pitch to help establish yourself as a knowledgeable person.
Be Consistent
Marketing your company shouldn’t be as simple as switching a light on and off. You must market your business and communicate with present and new clients in both good and bad times. Don’t jump in and out of marketing efforts; if you commit to marketing for the long haul, results will come in thick and fast.
Conclusion
Keep in mind that putting together an effective PR campaign takes time. However, these methods can help your company gain significant media attention without draining your PR budget.
Elly and Nora Creative is a personal branding agency in Phoenix, AZ, that helps purpose-driven companies, experts, and entrepreneurs increase their profit while growing their impact on others. Contact us today and see how we can help you in your business.
