Are you running a personal brand primarily associated with you as an individual? If so, it is essential that you invest in good branding and social media marketing like any other business would. Creating a personal brand is a significant asset that allows you to create a more personal connection with the public.

You can create an image of yourself and market that to the public through personal branding. Moreover, you can share your story, and in turn, attract prospective customers and business partners who will trust your brand.

This type of branding can establish you as an expert in your field or position you as a friend to your customers. It allows you to connect with your clients beyond the products and services you offer.

Here are some tips for building a personal brand.

Establish Why You Want to Create a Personal Brand

Why are you creating a personal brand? Is it because you want to be a public figure, an expert in your field, or become a well-known brand?    

Creating a personal brand may be for you to gain recognition for your work or your business. You may want to use your brand to create an image of yourself among your clients.

If you are a freelancer working project-to-project, a personal brand will help build credibility and trust so your clients will seek out your services. Instead of hustling to look for clients, your clients may come to you.   

Manage Your Image and Exposure

It’s important to manage your image and exposure because this allows you to monitor how the public views your brand.

You will want to take control of your PIE: Performance, Image, and Exposure. Having a professional brand can help you succeed and establish yourself as credible.

Performance is when you deliver quality results in your work. Image is how the public perceives you as a person. Exposure ensures that your audience knows who you are and what you stand for.

Find Your Brand Story and Framework

Establish your brand story before trying to communicate with your audience. This will structure what you want to be known for and how you want to stand out against the competition. You may want to consider the following when creating your brand story and framework:

• Your Purpose: Why do you do your work, and what are you trying to achieve? Do you aim for professional success, or do you want to support others with your service?
• What Values Drive You: What do you value in your personal and professional life? These are the values that influence your work, whether creativity, discipline, innovation, etc.
• Branding Elements: These are the tangible elements such as your brand name, logo, colors, fonts, etc., that people will associate with your brand.

What Sets You Apart?

You want to be unique and establish your brand as an industry leader. When you show what makes your brand different, you effectively create opportunities that other people do not have. This helps you stand out in the market.

If you are an entrepreneur, determine how your brand is a game-changer and share that!

How can you offer something the others can’t? How do you inject a positive value into your audience’s life?

Conclusion

Having a personal brand can be a powerful asset and a competitive advantage. It will help you develop your brand to create a more personal connection with your customers and clients. It may be challenging to see yourself as a brand and to capitalize on your strengths and expertise, but having a personal branding agency can help make this process easier.

Are you looking for a personal branding agency in Phoenix, AZ? Elly and Nora Creative can help you grow your income and impact as a personal brand. Get your free guide today!