Redesigning your website seems daunting at first. It can be challenging and time-consuming, but it’s necessary if you want to better your conversion rates and see growth in your return on investment (ROI). For entrepreneurs who depend on an eCommerce platform to promote their products or services online, it is especially crucial to learn if their platform is working effectively.
If you aren’t able to shoulder the tasks on your own, you may consider hiring content creators to lend you a hand. However, if you still aren’t gaining the number of customers you expect and the sales you desire, it may be time to redesign your website.
But let’s dig deeper! Here are some signs that may indicate your website is due for an overhaul.
You Experience Higher Bounce Rates Than Normal
When your website experiences unusually higher bounce rates compared to before, it could mean your visitors aren’t satisfied with your platform enough to stay on it a little longer. You can quickly check the status of your bounce rate using Google Analytics, where you can find out how many users only make it past one of your web pages during their visit.
Noticing a higher bounce rate could often prove that your website offers a bad user experience. Whether that means you may have complicated navigation, hard-to-read content, or offers that may not be relevant to them, you can help address with your bounce rates before they get worse.
Your Website Doesn’t Load Completely Fast Enough
Time is important. And for consumers, the faster, the better. If your platform doesn’t show all of its content in under three seconds, you may be losing visitors.
You can check your website’s loading speed using free speed testers (just do a quick online search) and try to fix your problem. If you wish to optimize your site, you may need more professional help to make proper changes that will make an impact.
You Aren’t Applying an Effective SEO Strategy
Since you’re already running a website, you’re likely using digital marketing strategies to promote your platform across the internet and get more eyes to your site. One effective way to speed up the process is by applying Search Engine Optimization (SEO).
SEO helps your website achieve a high online ranking on search engines. That way, every time a potential customer looks for a product or service related to what you’re offering, there’s a high chance that your brand will appear on their search results. You can boost your online ranking by using relevant keywords, title tags, meta descriptions, and links.
It’s never too late to redesign your website and help you start seeing the results that you want. Although you don’t necessarily have to begin from scratch, you should modify your platform as soon as you can. Remember, if you have higher bounce rates, a slow-loading website, and haven’t incorporated an effective SEO strategy, it may be time to make a change.
We are here to help! Are you looking to hire the top boutique marketing agency in Phoenix for your eCommerce website? Elly and Nora Creative specializes in branding, content, and publicity solutions. We dedicate ourselves to helping companies, entrepreneurs, and experts in need. Get in touch with us today to schedule a consultation!