Consumers are smarter these days. They can recognize a brand that is genuinely concerned about them. They know when a business is being transparent with them by simply going through their content. For this reason, the way content marketing is done has changed, too.

Now it’s not just about incorporating keywords in a 500-word article and calling it a day. It’s all about your brand’s story. Whoever does the best storytelling wins the game. But how can you do this, exactly? Your trusted digital marketing agency in Phoenix gives you some great ideas:

Do Away With Click Baits

This is 2021. Stop with the click-baits already. As a brand, you should be focusing on building a loyal customer base, and you wouldn’t be able to do that if you disappoint your audience with your content. Create content that offers real value and avoid misleading titles. Your aim should be to establish yourself as an authority in your field, to grab the attention of your target audience, and earn their trust. 

Know Your Audience Better

Before you start creating content, you have to ensure that you know who your target audience is. This is important because you are exerting time and effort to come up with something for them. You want to be sure that your story will resonate with your audience.

Decide on the Message You Want to Send Out

In every campaign, you should have a core message that all your content will be about. It will serve as a foundation, and no matter the approach you take, be it through blogs, videos, images, or a combination of all, they should all focus on that core message. 

For instance, if your message is about addressing an issue and the solution your brand offers, then incorporate that in all the content you make. Even if you present different scenarios, they should all be cohesive, and the point of the stories should be evident at all times.

Let Your Audience in on Your Journey

Consumers love brands that are not just mere businesses. They want brands to have a “personality” that they can relate to. So, go ahead and show your audience what your brand is all about. Take them on a journey that will give them not just a glimpse of who you are but make them your companion.

You should consider creating content that tells your audience the story of how you came about as a brand or how your first product came to be. Let them know of the milestones and challenges you overcame. Have them see how you are changing the lives of your customers or even your employees, too. Through this kind of content, you can show your audience that your brand is human and that it is something they recognize in themselves and not just a logo and a business name. 

Conclusion

Now, to the question at hand – is content marketing considered dead in 2021?  Elly and Nora Creative, a reputable digital marketing company in Phoenix, says the answer is a big NO. 

Sure it has changed. It has evolved into something more personal, something more sentimental. It paved the way to storytelling – an approach that has taken brands from being cold and impersonal to friendly and sensitive. This approach to content marketing has given brands what consumers have been looking for: humanity and relatability. Powerful storytelling can take your brand closer to your audience and establish trust with them.

When you are ready to tell your story, Elly and Nora Creative, one of the best digital marketing agencies in Phoenix, is here to help you get the attention and trust of your audience through masterful storytelling. Contact us today to learn more about our services!