Isn’t it ironic that very few companies truly understand consumer brand perception? Every business needs strong customer relationships. But before they achieve that, they need a positive brand perception to set the right tone. 

In this post, we wanna talk about the importance of brand perception.

Why Does Brand Perception Matter?

Whether you are a large corporation or small business, you have a brand associated with you. Brand perception is the first step in creating a solid relationship with potential clients and customers. Brand perception can affect a person’s attitude, decisions, and actions toward your business. So, it’s super important to create a positive brand perception to make your business stand out from the crowd.

What Are the Advantages of a Positive Brand Perception?

Positive brand perception can benefit your business in the following ways:

1. Positive Brand Perception Sets You Apart

Positive brand perception can impact the way people see your business. If a customer has a positive perception of your business, they can develop a favorable attitude about it.  It can also give your business an advantage over your competitors and make it easier for you to get new clients.

2. Positive Brand Perception Complements Your Business

Positive brand perception can improve your business image. It can help your business show up as a better option than other businesses. 

Branding can be challenging because it is hard to catch the attention of your potential clients, and those potential clients may not be willing to spend time and money to do business with your business. So, positive brand perception can help make your business way more appealing.

3. Positive Brand Perception Can Help You Attract New Clients

Your potential clients will be more likely to choose your business if your brand perception is positive. In your industry, positive brand perception can motivate new clients to contact you.

When potential clients are looking for a business, they want to choose the company they feel most comfortable with. They will choose to do business with someone they perceive as reputable and professional. Positive brand perception will make your business more reliable for potential clients.

4. Positive Brand Perception Reduces Costs

Positive brand perception will help you save a lot of money because you won’t need to waste money on marketing your business or improving customer service. 

Your brand is the foundation of your business and of your brand is showing up with good brand perception, that will help you strengthen your brand identity.

What Are the Consequences of a Negative Brand Perception?

Just as a positive brand perception can help grow and boost your business, a negative one can do exactly the opposite. When this happens, it can affect your business image making your business seem inferior and unreliable compared to your competitors, it can make it more difficult to attract new clients, and if your brand has a negative brand perception your business can be less successful than your competitors affecting your business profit margins.

You may also have to spend more money on marketing your business or improving customer service.


Brand perception is the foundation of your business. Positive brand perception can help you create a strong relationship with your potential and existing clients, while negative brand perception can damage your business. Knowing how important brand perception is, it only makes sense to seek the help of an established digital marketing agency to help you improve your brand image and reputation. 

Elly and Nora Creative is among the best digital marketing agencies in Phoenix and we provide you with expert branding services. Contact us today to learn how we can help your business!