The new year only signifies one thing for marketers—new content marketing ideas. Therefore, as the past year closes, it’s an excellent time to look back at past trends and consider how the upcoming trends will change the way companies should market their products and services moving forward. Here are early content marketing ideas for 2022.
We live in a world where DIY content is king. Whether online courses, YouTube tutorials, infographic presentations, or blogs, the time is ripe for businesses to leverage the DIY trend. Instructographics is the next big thing in DIY content marketing.
SEO expert and blogger Daragh Kelly defines instructographics as a mash-up of “infographics” and “instructional”—a data-driven instructional guide in graphic form. He’s describing a data-driven resource that walks a visitor through a specific task. Not only could this be useful for several reasons, but it could also be a great way to build trust with a new audience and improve conversion rates as well.
Guestographics is the cousin of instructographics. In short, instead of instructing, it’s the art of telling. Guestographics are mostly opinion-based infographics, which could help your brand share something more personal and engage a new audience.
Joe Pulizzi, the founder of the Content Marketing Institute, defines guestographics as a personalized infographic, not a mass mailer. The content marketing idea is all about creating a one-on-one experience. It’s about putting a personality behind your brand and putting a face to the name. After all, telling a personal story to a new audience will be much easier for them to trust you.
3. Working with Influencers
Influencers are one of the best ways to get new and old audiences to notice your brand. The traditional definition of an influencer is a person who has the power to spread a message. They can be bloggers, YouTube stars, or even celebrities and thought leaders.
With the right influencers on your side, your content can reach a much wider audience with ease. Additionally, influencers can help your brand reach demographics that you may not have with your content marketing efforts.
4. Whiteboard Videos
Whiteboard videos are an excellent way to show your brand’s personality while presenting a short educational tutorial. In short, whiteboard videos are a combination of informative and entertaining content. Most businesses should use whiteboard videos because they are straightforward to create. As a result, businesses of any size and experience can create whiteboard videos.
5. Screencast Videos
Screencast videos are simply a video of someone using their computer. We’re seeing this type of marketing becoming increasingly popular as more businesses discover how easy it is to make these videos.
When it comes to content marketing ideas, having this type of video shows your audience that you care about the little details. Like whiteboard videos, screencast videos can be a quick and easy way to build trust and engagement with a new audience.
As we move forward into the new year, content marketing will become more and more important. If you aren’t already using it, now is the time to start. If you check out YouTube and Google, you’ll begin to see that many of the top content marketers are pushing their content marketing ideas as far as they can go.
Elly and Nora Creative is a content creation agency based in Phoenix. We take pride in building companies from the ground up through our systematized and proven process. Aside from content, we can also handle social media marketing for users needing help in the digital spaces. Grow your impact and income today by scheduling an appointment with us today.