It's Time to Take Your Brand From Underground to Centerstage!
Your brand is the foundation of your entire business.
It determines how you show up, what you say, what you look like, and how you make your audience feel. It’s not just your logo…
Your brand is an experience!
We believe that in a landscape where every industry is saturated, brand loyalty and connection are the best ways to move your business forward.
But building a strategic and aligned brand isn’t reserved for big businesses with seemingly unlimited budgets.
You deserve to craft a brand of impact that will make you a magnet to the right kind of clients and customers. No matter if you’re just starting out or if you’re a few years into your business and earning revenue, it’s never too late or too early to invest in your brand.
- Are you ready to build a brand that is authentic, clear, and magnetic?
- Are you ready to ditch the DIY and build your brand with a trusted team to walk you through every step of the process?
- Are you ready to show up consistently across all your platforms?
- Are you ready to finally stand out in a market when it feels like everyone is doing what you do?
When you decide to create your brand from the foundation, your marketing, internal communications, hiring, operations, growth, and more will all be streamlined because you finally know how to talk about your business in a way that will attract the right people and repel the wrong ones (you know the ones).
INTRODUCING BRANDFEST THE SPRING TOUR!
IT'S TIME TO KICK OFF THE SPRING TOUR WITH 5 WEEKS OF BRAND BUILDING THAT WILL TAKE YOU FROM UNDERGROUND TO CENTERSTAGE!
HERE'S WHAT TO EXPECT OVER THE NEXT 5 WEEKS!
Here’s a peek into what the next 5 weeks will look like inside of BrandFest. Each week, we’re bringing a new module of expert live training so you can build your brand from a place of strategy and authenticity. Each week will also come with prompts, homework, and resources to work on that week.
MINDSET AND VISION CASTING
You can’t reach your destination if you don’t first know where you’re going. This week is all about setting goals, defining your vision, mission, and values, and getting clear on what kind of business you want to create.
IDEAL CLIENTS
This week is all about understanding your clients and customers. We’ll create comprehensive profiles for your brand to use as well as tools like an empathy map and customer journey to help you best serve and attract the right people.
MESSAGING AND POSITIONING
The cornerstone of a good brand in the ability to stand out, differentiate and connect. You’ll carve out all the ways you’re different and craft your brand messaging which will be the foundation of everything that comes next.
VISUALS
Learn how to create visuals based on intention and strategy. We’ll cover color psychology and learn how to create visual consistency outside of just your logo. You’ll feel fully equipped to create a DIY logo that will serve you well until you’re ready to hire.
ACTIVATION COACHING + FEEDBACK
Now it’s time to put that brand into action. You’ll get a one-hour coaching session with Sara to review what you’ve done, ask questions, and get clear on your implementation plan.
Meet Your Coach + Guide
Meet Sara. She’s the lady behind Elly and Nora, calling the shots, directing the team, and making the magic.
She loves collaborating, community, and coffee. Alliteration is clearly her favorite literary device and she’s a fierce advocate for the Oxford comma. Before Sara founded Elly and Nora, she spent the greater part of her career helping non-profits, authors, and lifestyle brands in marketing, public relations, communications, and everything in between.
She loves good food, deep conversation, and the thrill of a perfect thrift store find. She’s an Enneagram 8 and knows that Heaven is filled with the best books.
She’s passionate about helping her clients achieve results that grow their income and ultimately their impact.
THIS ISN’T OUR FIRST SHOW!
Here are some kind words from our past clients who know the value of our expertise.
You’re just getting started on your business, but you’re 100% committed to being successful.
You’ve been in business for 1-3 years and you’re ready to ditch the DIY for a more polished, professional, and upgraded brand.
You’re ready to show up to the live calls, participate, do the homework, and challenge yourself to build a brand that will connect and convert.
You’re just thinking about starting a business, but you haven’t created or launched anything yet.
You’re 3-5 years into your business, you have a team, and/or a profitable offer. It sounds like you need more done-for-you support in brand strategy and visual design. We suggest you consider our 1:1 services. You can view them here.
You don’t really have the time or desire to commit to learning how to build your brand. You just want something casual or done for you.
We have limited spots available for the spring tour and we want to be sure that everyone who joins BrandFest is ready to do the work to build a brave, bold, and brag-worthy brand. Our application process is expedited and will help make sure everyone in the room is equipped and ready to rock!
1. FILL OUT THE APPLICATION AT THE LINK BELOW.
2. WE WILL FOLLOW-UP WITH NEXT STEPS.
3. ONCE YOU’RE APPROVED, YOU’LL GET ACCESS TO ALL THE RESOURCES AND INFORMATION.
What is the schedule?
BrandFest kicks off the week of March 20th. The live calls will be every Wednesday at 9 am AZ time. BrandFest will continue through the week of April 17th. The final week will be individually scheduled coaching calls with Sara to review your work, offer feedback, and resource you to launch your brand.
What if I can't make the live calls?
While we deeply encourage you to make every live call, we understand that things happen. All of the calls will be recorded and you will have access to the recordings to watch when you can. We suggest that you watch the recording before the next live call the following week.
How is this different from your 1:1 services?
When we work with our 1:1 clients, we’re creating messaging, strategy, and design in a done-for-you fashion. We’re asking our clients to show up in a deep dive discovery and then our team takes over to deliver a robust and comprehensive brand strategy and visual identity design. BrandFest is a group-coaching container where we walk you through our strategies, prompts, and tactics for developing your brand as well as provide you feedback, resources, and homework. BrandFest is a done-with-you format that invites you to build your brand with our expert support and guidance.
Does BrandFest cover design services?
BrandFest is here to help you build the foundation of your brand strategy and craft intentional parameters to execute your brand across multiple platforms. We will walk you through how to make visual choices that support your strategy in our visuals module. BrandFest does not include individualized done-for-you design services. Those looking for these services can work with us in our 1:1 services.
Why do I have to apply?
We want to make sure that the community portion of BrandFest serves you well. In our experience, having peer feedback and seeing how everyone else is absorbing and executing the material has been crucial to the process. We want to be sure that the room is filled with people who are here to do the work and understand how to get the best results possible from this experience. This also ensures that we can keep the group small since there are limited seats available.
Our team will be reviewing the applications and providing the next steps asap.