In the past couple of years we’ve had a huge amount of social media apps come to existence. You’ve probably heard about TikTok – the social media platform that keeps your teens, kids, nephews, and nieces busy all day. Yup! That’s the one.

Then there’s YouTube. It’s not exactly new, but it remains relevant to audiences of all ages. So, how can these platforms help make your business go “viral”?

Let’s look at some data.

As of February 2021, there are over 1.1 billion active TikTok users. Most of those would, of course, be teenagers and young adults between the ages of 16-24, so if that’s your market, this fast-growing platform can definitely help you.

YouTube on the other hand has 2.3 billion users, and they vary on the age spectrum. Imagine having access to an audience that large!

In this post, we’re breaking down how TikTok works and whether or not it can be a good marketing platform for businesses. We’re also going to talk about YouTube and what has changed in that landscape.

What TikTok Really Is

Think of TikTok like it’s Instagram, but instead of sharing photos, you post videos. The videos are really easy to make, so there’s no need for a big production team to make a 30-second ad for you. All you need is a smartphone, the app itself, and lots and lots of creativity.

Can You Use TikTok for Business?

The answer is a resounding “YES!” But the trick is to figure out if it’s the right platform for your type of business.

Here are some signs TikTok could be for you:

  • Your target audience is between the ages of 16 and 30.
  • You want to showcase your services or products through videos.
  • You are thinking of expanding brand awareness to a younger audience.
  • You want your marketing strategy to be simple, light-hearted, and just fun in general.
  • You’re all about experimenting with content.

Here’s what you need to know. TikTok is not a serious platform, so it might not be a good idea to use this platform if your business is a law firm, a medical clinic, or something that should be taken seriously. Although, as we said above, you could always get creative and experiment with it.

The cool thing about TikTok is that you can post videos made by people in your team or even user-generated content. You can also make quick ads and post them on the platform.

Brands like Nike, Skittles, Pepsi, and Fenty Beauty have surely been making the most of this powerful social media platform. You might want to check out their TikTok accounts for inspiration, too.

Should You Still Be Using YouTube for Your Business?

Yes. YouTube is still an excellent tool to help grow your audience because it gives you access to countless users. It’s also free to use so you don’t have to spend too much on a campaign. You are also more likely to gain fans or supporters who would always be looking forward to your businesses and would support your brand.

Being active on YouTube will also help with your SEO (search engine optimization).

How to Use YouTube for Your Business

You can create videos that are highly shareable on social media. They should be pretty entertaining and engaging, too.

You can also work on getting other website owners to embed your videos on their sites so you can get more traffic. Sharing is caring!

Also, whenever you create a video for YouTube and post it, you should post it on your social channels as well, so that your followers on those platforms also get access to that new content. 

Conclusion

You know where your audience is—they’re on social media. They spend hours on end on YouTube and TikTok and spend the remaining hours of their day posting about the videos they like on Facebook or tweeting about it. That means they can offer your business a lot.

Now you know that both TikTok and YouTube are useful platforms that could help boost your business’s online presence and you should seriously consider running a campaign on these platforms. A reliable digital marketing company in Phoenix can help you with that.

Elly and Nora Creative is one of the best digital marketing agencies in Phoenix that can help you with your online branding and content. Get in touch with our team and let’s start working on making you “viral!”

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