Every business needs a social media profile to attract more customers. COVID-19 has accelerated the transition to an almost entirely online landscape, which means that a company must say in touch with its target market to stay alive. However, if your business has a dead social media presence or it’s rife with old, blurry logos and graphics, you’re long due for a visual overhaul!

Having a positive online presence will do wonders for your brand awareness and reputation, as it will let your target audience know that you’re a company they can trust. Having a spiffed-up social media profile also provides you with golden opportunities to fulfill business goals since other influential personalities may want to partner with you. Here are three steps to bring your dead social media profiles back to life:

  • Figure Out Your Goals

Reviving stale and inactive social media profiles isn’t as simple as replacing your profile photo and posting updates. Social media is not the end-all-be-all but an effective way to help you achieve your goals. When revisiting your social media profiles or considering creating a new one, you’ll need to determine your business goals and how these platforms can help you meet them.

Each social media channel has its own purposes and communities, so understanding them will help you figure out if they are suitable for your marketing endeavors. For instance, Facebook is great for building more brand awareness and rallying a supportive community around your business. 

Instagram is highly reliant on visuals since it’s image-driven, making it excellent to engage with your target audience, express your brand values, and be discovered by potential customers. Twitter helps you reinforce your brand voice and is a great way to share useful information. It also doubles as a fantastic platform for customer support.

These are just a few of the many platforms you can use to further your business. Before you start revamping your profiles, write down your goals and work with the top boutique marketing agency in Phoenix to create a strategy to pull them off! 

  • Review Your Social Media Profiles Thoroughly

The next step is to go through all your profiles with a fine-toothed comb. It helps to know why the social media profiles were abandoned or became inactive; for example, perhaps the previous social media manager quit and didn’t turn over their tasks to a successor. Still, even if you have some workable content, you’ll want to go through all of them to make sure everything about it—links, formatting, and language—matches your current branding. You may also want to update them for any changes that have occurred since then, like if you’ve updated your logo or practices. 

Never think that your posts are too old for anyone to care—whatever is on the Internet, regardless of how long ago they were uploaded, is free game for anyone to read and circulate. Some old posts may haunt your brand in the future, so inspect every single one. You can hire content creators near Phoenix to help you replace these past uploads with fresh, compelling material. Ensure that all information on your profiles is up to date, including outbound links, location, and your slogan. Don’t forget to update your profile image, especially if you’ve taken on a new one!

  • Prepare for Your Return

After doing a clean sweep on your social media profiles, you’re almost ready for a fresh start. Before you revive your social media profiles, make sure you look into the best digital content for small businesses, which will clue you into the kind of messaging that works for your industry. You’ll also want to analyze the platforms you left and determine if your followers will be excited about your return or if they had never even realized that you left.

Since you’re prepared to hit the ground running, it’s best to have a content plan that will sustain the momentum you plan to build for your social media. If you’re feeling stuck, a content creation agency in Phoenix will know the right messaging that will definitely strike a chord with your followers!

Conclusion

It’s not easy to restart social media channels, but the effort will always be worth it. You’ll attract new customers, engage existing ones, and build brand awareness and recognition. By following these three steps, your online presence will rebound with success!

Elly and Nora Creative is a digital marketing company in Phoenix that focuses on boutique branding, content, and publicity. We help purpose-driven companies, entrepreneurs, and experts grow their presence by providing them with unique strategies and better content. Contact us today to find out how we can revive your social media presence!

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