Brand positioning is about carving out a unique space for your brand in the minds of your customers. You’ll explore how to differentiate your brand from the competition and answer the crucial question: Why should someone choose your brand over others? By the end of this course, you’ll be equipped to create a powerful brand positioning statement that resonates with your target audience and gives you a competitive edge.

Throughout this course, we’ll delve into real-world examples of successful brand positioning strategies. Whether it’s an eco-friendly beauty brand appealing to environmentally-conscious consumers or a scientifically-driven skincare brand targeting those seeking effective solutions, you’ll learn how different brands stand out in a crowded market.