Brand compliance is essential for any website. Without it, your clients and customers may be really confused. This compliance refers to the strict guidelines that will deliver a consistent brand image throughout. But you may be wondering how brand compliance is changing in 2022. We have listed a few tips below for your reference.
1. Your Logo
The logo is the image that identifies a brand in front of a customer. It is a piece of art that embodies the tagline and the goals of your business. If you want to make edits to your logo, that’s ok. You can add a little flair to it here and there, but if you’re going to change it altogether, you should have a good reason.
2. Corporate Identity
Corporate identity is essential for all businesses. It is the set of branding guidelines that dictate the consistent concept of your brand and the way it is presented to the public. Keep in mind the key objectives of your business and how you want it to be viewed by the public.
Ask yourself things such as:
- What is my brand’s identity?
- Which elements represent my brand the most?
- What is the best medium to represent my brand’s identity?
3. Tone of Voice
The tone of voice is one of the critical elements in a brand’s identity. It is all about the way you speak to your clients and customers and represents the personality of your business as a whole.
As a rule of thumb, you should employ a tone of voice consistent with your brand’s existing personality. This way, it will be easier to create a unique voice for your brand.
4. Don’t Forget About Mobile
People are not only accessing the internet on their desktop computers anymore. With smartphones, people are on their phones as well. It’s safe to say that mobile friendliness is one of the most important elements in brand compliance.
It is no longer enough to have a website that looks good on a desktop or laptop computer. You also have to ensure that your website looks good on all existing smartphones.
5. Don’t Forget About Localization
With globalization, people are no longer staying in their home countries. They are now working and traveling across the world. Having a localized website will enable your potential clients and customers to find you wherever they are in the world.
Conclusion
The most important thing to remember when it comes to brand compliance is to be consistent at all times. Keep things cohesive within your brand, especially regarding your image and voice.
As long as you are consistent, with no sudden image shift in identity, your brand will surely stand out and deliver the same message to your clients and customers every time.
If you are looking for the best brand designers for small businesses that will help with your brand compliance, look no further than our expertise here at Elly & Nora Creative. We are a boutique branding, content, and publicity agency based in Phoenix, AZ, and we help purpose-driven companies, entrepreneurs, and experts grow their income and impact. Call us today and let us discuss about your branding options.
