Springtime symbolizes new beginnings. All the mood boards for spring are soft patterns, appealing hues, and pleasant-looking flowers. There’s no better season to start anew and refresh your business’ brand.
From logo and website to social media pages, you can coordinate your brand to the ambient spirit of this time of year. Creating a new design can be tricky, but fear not! Here are a few simple tips you can use:
Take Color Inspiration
Changing up the color palette of your branding is the best way to start, as it will help you map out other aspects of your business. Spring colors center around brighter pastels like lavender, mint, teal, and more. White is a pure color that can stand as a foundation and goes well with anything!
Curating a new look can be intimidating. You don’t have to take any drastic steps and change everything right away. It’s essential to find a balance between modifying your brand design and continuing your brand recognition. Pick particular materials that you want to apply your new color schemes.
Attention-Grabbing Patterns
It might be time to retire the plain color blocks you usually integrate into your brand materials. An excellent way to reinvigorate your brand design is by introducing patterns or textures. Dive into subtle floral or pretty vector patterns.
There are many examples online, but creating something original and your own can boost your brand to stand out. With the hues you’ve chosen, a graphic designer can develop a pattern that will catch your followers’ eye.
Revamped Brand Pictures
Brand photography is an integral part of a brand as it represents how you want your business’ visual identity to come across. Taking new brand pictures will refresh your brand and appeal to new viewers.
Keep an eye out for elements you can change, such as the color and concept of a shoot. You can really get creative with the ideas you want to project and try something new. You’ll never know what works!
Interesting Typography
The typeface you associate your brand with should reflect and harmonize with the rest of your brand. Using the Impact or Arial fonts in bold can be good. However, it can also get too loud and boring quickly. A lot of new font types are being developed and ready for download, so take your pick from those!
Thinner typefaces that are more structured can be more pleasing to the eye when reading more minor texts. When you need to emphasize some words, pick a bolder typeface to highlight the title texts. Be wary of anything too cursive and difficult to comprehend.
Themed Content
Creating content for social media and digital spaces is an excellent way of increasing your online presence. When you get a wider audience, you wouldn’t want to confuse them by having content that doesn’t match your brand. Coordinate what you publish to your freshened-up brand.
Conclusion
Styling your brand design with spring in mind can lead to a delightful result. It doesn’t have to be extreme and unrecognizable for it to be successful. A little dash of natural and sunshine is all you need.
Elly and Nora Creative is one of the best digital marketing agencies in Phoenix. We offer boutique branding, content, and publicity services to purpose-driven companies and entrepreneurs. Increase your income and impact by working with us! Let’s create something special!
