We Make Incredible
Julie Costa is a Master Hypnotherapist and NLP trainer. Her certification program for subconscious reprogramming is regularly compared to an Ivy League education for its rigorous curriculum and expectations. However, Julie’s brand looked like it belonged in the early 2010’s general coaching space, and she was starting to blend in with her students.
More than that, people had no idea how to interact with her offers. The segmentation of her 1:1 sessions, her self-hypnosis library of audios called Activate, and her certification program, Anchored, were all meshed together.
We worked with Julie to uncover exactly what makes her different from other practitioners. We segmented her audience and created clear messaging for who should interact with what. We designed a brand hierarchy that was supported by a thoughtfully designed ecosystem, which resourced her with visuals to support the story and drive conversions in the right direction, all while maintaining her main personal brand.
We redesigned the home page of her website and wrote all the copy to pass off to her internal team, as well as a comprehensive brand that they cannot stop talking about. Now Julie has everything she needs to show up as the next level version of herself, command the title of Master that she already earned, and equip her team to create content that drives conversions to her suite of offers.
Scope:
✨Brand Strategy
✨Visual Identity Design
✨ Art Direction
✨ Web design
✨Copywriting
✨Graphic Design
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I have had the absolute pleasure of working with Sara and her team on my rebrand. In the past couple of years, my business has grown and the overall look of my brand didn’t reflect that. Sara took her wildly creative brain and helped me come up with the perfect rebrand and look for where my business is now performing at. Before, there was a disconnect and now it’s a match. The overall process was easy, efficient and fun. Sara and her team are fast, quick and timely and I cannot recommend working with them enough! You’ll be so happy that you did!
— Julie Costa
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