We Make Incredible

Thacker Sleight is a high-luxury firm in Grand Rapids serving some of the most exclusive families with delicate and complex family law cases. The women at the top of the firm are some of the area’s most decorated, experienced, and respected attorneys, but their brand wasn’t telling that story.

Their previous brand came off as amateur and was attracting a lot of clients, but the wrong ones.

They needed a brand that communicated the complexity of cases they work on and attracted high-net-worth individuals looking for aggressive, strategic, and aligned representation. They needed to repel the wrong inquiries as much as they needed to attract the right ones.

We worked with them to overhaul every part of their brand message, visuals, multi-media, website, and marketing collateral to create a cohesive experience.

Scope:
✨Brand Strategy
✨Visual Identity Design
✨ Brand Photography
✨ Brand Video
✨ Web design
✨Copywriting
✨Graphic Design
✨Content Strategy
✨Email Marketing