We Make Incredible
Tamer Essentials began as a company with a powerful product but a fragmented brand. Originally operating under the name “Coffee Tamer,” the business also offered Wine Tamer and a lesser-known product called Calciblend, which lacked naming consistency and brand cohesion. Without a clear hierarchy, customers were left confused about what the company actually offered. The visual identity felt outdated and disjointed, and the existing website struggled to communicate the product benefits or tell the compelling family story behind the brand.
We started by conducting deep market research and uncovering valuable insights about current and potential customers, which shaped the foundation for strategic messaging. Through a full-day brand workshop, we redefined the company’s brand architecture—establishing Tamer Essentials as the parent brand and organizing Coffee Tamer, Wine Tamer, and the newly created Food Tamer as distinct products under one clear umbrella. From there, we developed a vibrant new visual identity system, redesigned all packaging to reflect both function and personality, and executed a lifestyle-driven photo and video shoot. Finally, we launched a new Shopify website that brings the brand to life—centered on storytelling, ease of use, and a seamless path to purchase. The result? A joyful, confident, and cohesive brand that’s ready to scale.
Scope:
- Market Research
- Brand Strategy
- Visual Identity Design
- Brand Photography
- Web design
- Product Packaging
- Brand Naming Workshop
- Copywriting
- Graphic Design
- Content Strategy
- Brand Videography
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We had an incredible experience working with Elly and Nora Creative! From the start, their team truly took the time to understand our vision, values, and goals-and they brought our brand to life in a way that exceeded our expectations.
The creativity, professionalism, and attention to detail they brought to every step of the process was outstanding. They didn't just give us a logo; they helped shape a cohesive brand identity that authentically represents who we are and what we stand for.
We've received so many compliments on our new look, and we feel more confident than ever in how we show up in the market. We can't thank them enough and highly recommend them to anyone looking for a branding partner that truly delivers!
- Ashley Loyd, CEO Tamer Essentials
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