It's Time to Take Your Brand From Underground to Centerstage!

Your brand is the foundation of your entire business.

It determines how you show up, what you say, what you look like, and how you make your audience feel. It’s not just your logo…

Your brand is an experience!

We believe that in a landscape where every industry is saturated, brand loyalty and connection are the best ways to move your business forward.

But building a strategic and aligned brand isn’t reserved for big businesses with seemingly unlimited budgets.

You deserve to craft a brand of impact that will make you a magnet to the right kind of clients and customers. No matter if you’re just starting out or if you’re a few years into your business and earning revenue, it’s never too late or too early to invest in your brand.

  • Are you ready to build a brand that is authentic, clear, and magnetic? 
  • Are you ready to ditch the DIY and build your brand with a trusted team to walk you through every step of the process? 
  • Are you ready to show up consistently across all your platforms? 
  • Are you ready to finally stand out in a market when it feels like everyone is doing what you do? 

When you decide to create your brand from the foundation, your marketing, internal communications, hiring, operations, growth, and more will all be streamlined because you finally know how to talk about your business in a way that will attract the right people and repel the wrong ones (you know the ones).

INTRODUCING BRANDFEST THE FALL 2023 TOUR!

AN ENTIRE DAY OF BRAND-BUILDING WITH EXPERT SUPPORT!

Saturday, October 21

In-Person in Scottsdale, AZ

9 AM – 5 PM

LUNCH PROVIDED

HERE'S WHAT TO EXPECT AT BRANDFEST!

Here’s a peek inside BrandFest! Each performance session will deliver you a new expert training module to build your brand from a place of strategy and authenticity. Then you’ll be guided through a workshop that allows you to put your learning into action with hands-on expert support every step of the way!

MINDSET AND VISION CASTING

You can’t reach your destination if you don’t first know where you’re going. This week is all about setting goals, defining your vision, mission, and values, and getting clear on what kind of business you want to create.

IDEAL CLIENTS

This week is all about understanding your clients and customers. We’ll create comprehensive profiles for your brand to use as well as tools like an empathy map and customer journey to help you best serve and attract the right people.

MESSAGING AND POSITIONING

The cornerstone of a good brand in the ability to stand out, differentiate and connect. You’ll carve out all the ways you’re different and craft your brand messaging which will be the foundation of everything that comes next.

VISUALS

Learn how to create visuals based on intention and strategy. We’ll cover color psychology and learn how to create visual consistency that aligns with your personality and the emotions you want to create in your audience. 

We’re bringing in additional experts and training to cover more topics related to building a brave, bold, and brag-worthy brand.

Trademarking with Sarah Dawn Gilliland

Trademarking is an essential function of protecting the brand you’re working so hard to create. Sarah will walk you through how trademarking applies to your business, what you need to know about the process and the cost.

Sarah is the founding attorney of the SDG Law Firm, and creator of The Legal Shoppe, which provides service-based businesses with easy-to-use contracts and legal templates. After a decade of hustling hard in business ownership and competing in the high-stress legal field, Sarah had achieved the business success she thought she dreamed of, but at the expense of completely burning out. When burnout turned into a health scare, Sarah hit the reset button, and used her experiences to forge a path of growth, and personal fulfillment, and revitalize her career to build a business that not only serves her clients, but also a lifestyle she truly loves.

Headshots with Jenna Karwoski

Jenna Karwoski is a headshot, branding, and custom portrait photographer, serving the Arizona Valley & Washington State. With over 15 years in business as a professional photographer, Jenna Karwoski is a master at her craft. Providing clients with the highest level of service.

A master in posing and coaching, Jenna will create the most incredible experience followed by the most phenomenal images you’ve ever seen of yourself!

Every attendee of BrandFest will have a minimum of 2 incredible headshots from Jenna.

Meet Your Coach + Guide

Meet Sara. She’s the lady behind Elly and Nora, calling the shots, directing the team, and making the magic.

She loves collaborating, community, and coffee. Alliteration is clearly her favorite literary device and she’s a fierce advocate for the Oxford comma. Before Sara founded Elly and Nora, she spent the greater part of her career helping non-profits, authors, and lifestyle brands in marketing, public relations, communications, and everything in between.

She loves good food, deep conversation, and the thrill of a perfect thrift store find. She’s an Enneagram 8 and knows that Heaven is filled with the best books.

She’s passionate about helping her clients achieve results that grow their income and ultimately their impact.

Our Beautiful Location

We’re honored to host this incredible workshop inside of The Portal AZ! 

A premier wellness studio right here in Scottsdale!

7610 E. McDonald Dr., Suite C
Scottsdale, AZ 85052

YOUR ROCKSTAR BRAND IS WAITING FOR YOU TO TAKE THE STAGE!

THIS ISN’T OUR FIRST SHOW!

Here are some kind words from our past clients who know the value of our expertise.

What is the schedule?

BrandFest is scheduled for October 21, 2023, from 9:00 AM to 5:00 PM at The Portal AZ. We look forward to having you join us for a productive and engaging day!

How is this different from your 1:1 services?

When we work with our 1:1 clients, we’re creating messaging, strategy, and design in a done-for-you fashion. We’re asking our clients to show up in a deep dive discovery and then our team takes over to deliver a robust and comprehensive brand strategy and visual identity design. BrandFest is a group-coaching container where we walk you through our strategies, prompts, and tactics for developing your brand as well as provide you feedback, resources, and homework. BrandFest is a done-with-you format that invites you to build your brand with our expert support and guidance.

Does BrandFest cover design services?

BrandFest is here to help you build the foundation of your brand strategy and craft intentional parameters to execute your brand across multiple platforms. We will walk you through how to make visual choices that support your strategy in our visuals module. BrandFest does not include individualized done-for-you design services. Those looking for these services can work with us in our 1:1 services.

HURRY, DON'T MISS OUT! EARLY REGISTRATION DISCOUNT EXPIRES ON OCTOBER 7TH. SECURE YOUR SPOT TODAY!