We Make Incredible

Ruby Franke spent countless hours at the mall trying to find a dress that was appropriate for her tween and cool enough to actually make it out of the closet, without costing the equivalent of her family’s weekly grocery bill. Not an easy task. After coming up empty-handed and frustrated, Ruby set out to create a fashion line that would put an end to the searching and the drama while also teaching young girls that they have infinite value and worth. She founded Ruby Do Boutique to help young girls dress confidently so they can stop searching for the right outfit and start conquering the world.

Ruby came to us to help her launch her brand, transfer the trust of her existing from her personal content to Ruby Do. We worked with Ruby to create a comprehensive brand message and visual identity that would connect with both tween girls and their parents. We also helped Ruby develop her website, plan and execute her social media, as well as coordinate her first brand photoshoot. Elly and Nora handled all the art direction, location scouting, model casting, styling, videography, and photographer coordination.


The creative ideas they contribute and the number of hours they take off my plate is priceless. Sara works hard to ensure all points are met. They are responsible with follow through and extremely creative– a rare combination.”

– Ruby Franke, Ruby Do Boutique


Brand Photoshoot

All images were captured by the talented Leavitt Wells.


Video was captured and edited by the talented Mitch Medeiros.

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