This YouTube influencer spent countless hours at the mall trying to find a dress that was appropriate for her tween and cool enough to actually make it out of the closet, without costing the equivalent of her family’s weekly grocery bill. Not an easy task. After coming up empty-handed and frustrated, she set out to create a fashion line that would put an end to the searching and the drama while also teaching young girls that they have infinite value and worth. She founded the clothing brand to help young girls dress confidently so they can stop searching for the right outfit and start conquering the world.

She came to us to help her launch her brand, and transfer the trust of her existing from her personal content to the new company. We worked with her to create a comprehensive brand message and visual identity that would connect with both tween girls and their parents. We also helped her develop her website, plan and execute her social media, as well as coordinate her first brand photoshoot. Elly and Nora handled all the art direction, location scouting, model casting, styling, videography, and photographer coordination.